Hot Pepper in West Bengal – Making every step count

FSHP (Fresh Small Hot Pendant) Hot Pepper has always had great demand in West Bengal, with market size of 1,850 kg.

Tapping into this market, our team in West Bengal has been instrumental in understanding local tastes and preferences to increase ACSEN HyVeg’s share by an enviable proportion. Capturing 49% of the total market share this year, the team sold 807 kg: Eagle (653 kg), Astha (97 kg) and Agni (57 kg).

However, this journey hasn’t been an easy one. In 2019-20, our brand’s sales stood at 449 kg. But, following the lockdown and COVID restrictions in 2020-21, sales dipped to 376 kg. Leaving no stone unturned to meet their milestone for the year 2021-22, the team conducted extensive field visits across the state, hosted pre-season meetings with farmers and organised live crop shows on the road.

Working alongside growers in the region, the team also created a compelling case for our hybrids among commission agents — earning higher prices for the farmers and creating demands for ACSEN HyVeg’s Hot Peppers: Eagle, Astha and Agni.

Get In Touch

E-mail
[email protected]
Phone No
0422 4384844
Address
No-47, Co-operative colony,
Uppilipalayam,
Coimbatore - 641015